The new iPad Pro with OLED display has seen a year-on-year growth of 123% in the market in 2024

Due to its thinner and more powerful display providing true black and more details in shadows and low light, this screen has earned Apple's latest brand nickname: "Ultra Retina XDR". This screen has two major advantages.
Firstly, Apple OLED solves the problem of balancing brightness and screen lifespan. The uniformity of Apple screen display brightness is very good, which is a point that many manufacturers overlook and find difficult to achieve. From the core parameter of full screen brightness alone, Apple is indeed far ahead, with a lead of over 60%.
Secondly, comparing Huawei MatePad Pro and Samsung Galaxy Tab S9 Ultra, Apple's 2024 iPad Pro has the highest pixel density (PPI) of 264, Huawei's 262, and Samsung's approximately 239. Moreover, Apple did not sacrifice PPI when achieving a peak brightness of 1600nit. These bring more precise brightness and color control to Apple's screens.
In addition, OLED screens also bring the lightweight characteristics of tablets. It is reported that the thickness of the 13 inch iPad Pro is only 5.1mm, compared to the previous generation's 6.4mm, which is much lower than the 8.25mm of the iPhone 15 Pro and iPhone 15 Pro Max, and even thinner than the iPod nano, making it the thinnest Apple product in history.
According to the latest research report from display supply chain consulting firm DSCC, LG is the exclusive supplier of OLED screens for Apple's 12.9-inch iPad Pro, with some supplying 11.1-inch versions, while Samsung mainly supplies 11.1-inch versions.
The reporter recently saw at the exhibition that laptops are equipped with OLED screens. This is the first 14 inch 2.8K stacked OLED blade display screen in China, with a peak brightness of 2500nits and a refresh rate of 48-120Hz VRR. The novelty of this product design lies in breaking away from the characteristics of conventional hard screens or fully flexible display panels. By combining ultra-thin glass substrates with flexible packaging technology, a new panel form is formed. This product is equipped with a new driving circuit system unique to Hehui Optoelectronics and suitable for high and low frequency dynamic adaptive switching, which can achieve extremely smooth AMOLED panel frequency conversion display.

OLED displays will see a year-on-year increase of 123% in shipment volume in 2024, accelerating the application of medium and large-sized OLEDs

Recently, international research firm Omdia released a "Display Panel and OEM Market Tracking Report". In 2023, the shipment volume of OLED displays increased significantly, with a year-on-year surge of 415%. This institution predicts that OLED display shipments will grow by 123% in 2024, reaching 1.84 million units, driven by Samsung and LG displays.
According to Jiang Qingshu, Chief Analyst of Omdia Display Research, OLED displays are mainly used for gaming, and with the first inclusion of esports in the 2023 Hangzhou Asian Games, OLED displays have gained further attention. And with the increasing demand from consumers for higher specification displays, monitor sizes are gradually increasing. As the price of LCD display panels rises, this will also narrow the price difference between LCD and OLED displays. We see that leading display brands such as Dell, HP, Lenovo, Samsung, LG Electronics, and Asus are incorporating more OLED displays into their 2024 new product lineup.
Industry experts say that although OLED technology has been applied for many years, it has only just begun to be applied in the fields of tablets and PC laptops. The application of OLED in the field of mid size panels is still in its early stages, but with Apple's entry, the mid size OLED market may usher in a new round of rapid growth.
It is reported that the global OLED panel market revenue in 2023 is about 36.6 billion US dollars. According to Qunzi Consulting, the supply of OLED production capacity area may grow nearly 10 times in 2028.