Open AI collaborates with Apple to integrate AI big models into Apple phones

Open AI collaborates with Apple to integrate AI big models into Apple phones
On June 11th, the Apple Global Developers Conference officially began, and Apple released a series of software updates including iOS 18, iPadOS18, macOS15, and visionOS2. OpenAI announced on its official website that it has reached a technical cooperation agreement with Apple to deeply integrate ChatGPT into Apple's product matrix, including the latest iOS, iPadOS, and macOS.
This time, Apple has integrated the AI language model into devices such as iPhone, iPad, Mac, etc. Users can use AI to write articles, check and proofread content in various situations, and also allow AI to generate images when sending text messages.
Lily's review: Canalys's latest report predicts that global smartphone shipments will recover by 3% in 2024, reaching 1.18 billion units. 2024 is the first year of the AI smartphone boom, and the global penetration rate of AI smartphones will reach 16%. Apple's AI smartphone shipments in the first quarter reached 27 million units, accounting for 57% of the market share.
At WWDC2024, Apple announced a partnership with OpenAI to introduce AI big models into mobile phones, Mac, and iPad products. AI should be able to understand and generate natural language, images, understand personal situations, and process information as much as possible on the device side, recognizing but not collecting data. With the support of Apple Intelligence, the performance of Apple's voice assistant Siri has significantly improved.
Renowned Apple analyst Guo Minggui believes that after the end of this WWDC, Apple will no longer be seen as a laggard in the AI industry. AI will be ubiquitous in Apple's main applications. The cooperation between Apple and OpenAI may mainly stay at the AI Wrapper level. The focus of the AI services/features jointly launched by both parties is whether they have a unique and sustainable competitive advantage, which means that the manufacturers cooperating with Apple must have some form of exclusive cooperation with Apple, and Apple can also partially participate in controlling the development progress of the partner's big language model to ensure service quality and future upgrades.