Infineon's 2024 China Dealer Conference was successfully held

Marshall Miles, CEO of Infineon, introduced Infineon's vision and core values to all dealer partners in the form of an online video, and elaborated in detail how these core concepts can be transformed into specific strategic paths leading the company's development. With the successful integration of Osram Digital Lighting Systems Eurasia Business Unit in 2023, Infineon's product advantages have been significantly enhanced, and its market strength and global influence have been further enhanced, consolidating its leading position in the field of LED lighting solutions.
In order to continuously create greater value for customers, Infineon will continue to deepen trust based customer relationship building and resolutely avoid competition with customers; Make full use of the advantages of global layout to provide instant and efficient response and support to customers all over the world. No matter where they are, they can feel the meticulous service of Infineon; Relying on a comprehensive product portfolio and overall strength within the industry, we provide customers with tailored overall solutions; Adhere to customer centricity, uphold the principle of service first, and continuously improve customer experience; Through comprehensive innovation, we not only pursue excellence in product development, but also continuously explore and optimize business models, customer service, and supply chain management to ensure that customer problems can be quickly resolved and efficient delivery can be achieved.
The effective implementation of these strategic measures has not only brought steady growth in annual revenue to Infineon, but also laid a solid foundation for the company's long-term development. Looking ahead to the future, Infineon will continue to increase investment, continuously enhance its own strength, actively establish close cooperative relationships based on mutual trust with suppliers, sales channel partners, and ecosystem partners, and take multiple measures to jointly create greater value for customers.
Global perspective, empowering the future
Peter Resca, Global Brand Leader and BU # 1 Application Solution Delivery Team Leader at Infineon, conducted an in-depth analysis of the company's brand development history, emphasizing the opportunities and challenges faced in brand building after the merger with Osram Digital Lighting Systems Eurasia Business Unit. The merger not only promotes the synergy of resources and market expansion, but also means a comprehensive update of brand identity and promotional materials. At the same time, the challenge is how to quickly adapt to the cultural atmosphere of the new partner and integrate the working modes of both parties to ensure accurate communication of brand information and efficient collaboration of the team.
Looking to the future, Peter Resca pointed out that a clear explanation of Infineon's historical heritage and unique values is crucial for deepening customer understanding. He mentioned that leveraging the global influence of the Osram brand to build a bridge to a broader market for Infineon is a key strategy to enhance brand awareness and perception. Through precise market positioning and strategic execution, the aim is to eliminate customer doubts, strengthen the market position of the Infineon brand, and enable customers to have a deeper understanding and trust in Infineon's brand philosophy, product advantages, and service quality.
Finally, Peter Resca welcomes any feedback from everyone, stating that these valuable opinions will be an important basis for Infineon to continuously optimize its brand strategy and enhance its brand value. He firmly believes that through unremitting efforts and continuous improvement, Infineon will be able to stand out in the fierce market competition and become a trusted partner for customers.
Ling Yingming, Chairman of Zhejiang Lighting Electrical Appliances Association, shared the current development status of the lighting industry in the first half of 2024. He pointed out that although the lighting industry in Zhejiang maintained stable export growth from January to March, the intensifying competition nationwide has made the export environment increasingly complex and faced many challenges. At the same time, the common problems in the industry, such as insufficient product innovation capability, lack of technical talents, limited R&D investment, and intense market competition, have become bottlenecks that restrict the further development of the industry. In the face of challenges, Chairman Ling emphasized the need to boost industry confidence, strengthen talent strategies, adhere to the path of green and sustainable development, actively respond to the trend of globalization, and deepen international cooperation. In addition, he also mentioned that the intelligent transformation of urban lighting systems is a key direction for future development, and should adhere to domestic policy guidance to promote green and global development. Chairman Ling emphasized that lighting companies need to keep up with the pace of the times, increase innovation efforts, and respond to market challenges and opportunities.
Wang Yiyou, Director of Infineon's Marketing Center (China), Li Shiying, responsible person for compact products, and Ye Zhihui, Director of Product Marketing, respectively explained the advantages of Infineon's outdoor, indoor, and intelligent product lines to all distributor partners, giving them a more comprehensive and profound understanding of the advantages of Infineon's products.
Liu Tao, the global supply chain leader of Infineon, introduced the company's global supply chain layout, current market situation, as well as the company's efforts and achievements in supply chain integration, team capacity building, process optimization, and efficiency improvement to its distributor partners. The company is committed to building a supply chain system with significant cost advantages and rapid response, which helps business departments continuously improve product competitiveness in terms of quality, cost, and delivery time.
Ren Mingming, Deputy General Manager of the R&D Department of Infineon LED BU, mentioned in his sharing with distributor partners that Infineon is steadily advancing its global R&D layout, continuously increasing investment in R&D, building a solid intellectual property system, and consolidating and enhancing the company's technological leadership advantages. He also shared several representative technical cases, vividly demonstrating the company's profound accumulation in technology research and development.
Qiu Jizhou, the Quality Director of Infineon, explained to our distributor partners the essence of Infineon's quality culture, which is rooted in the relentless pursuit of excellent quality and a deep understanding of customer needs. He provided a detailed introduction to the company's core strategy in quality management, which involves close collaboration and continuous optimization of multiple aspects such as product design, process control, supply chain management, and after-sales service to jointly promote a comprehensive upgrade of customer experience.
Zhang Hui, the sales manager of Infineon Asia, introduced the sales situation in China, the current status and challenges of distribution cooperation, and future cooperation plans in a sharing session with distributor partners. He emphasized that distribution cooperation is one of Infineon's core strategies and is crucial for driving market growth.
Looking ahead to the future, Zhang Hui proposed several cooperation plans: focusing on finding incremental market opportunities, through precise market analysis and strategic layout, working together with dealer partners to explore potential and achieve win-win growth; Deepening the value service system, not only providing high-quality products, but also comprehensively improving technical support, after-sales service and other aspects, jointly enhancing market share; Continuously expanding customer base, expanding sales network and enhancing brand influence through refined market penetration and customized solutions; We attach great importance to the professional competence improvement of our dealer partners, and through diversified methods such as training and communication, we help them fully leverage their own advantages and grow together with Infineon.
Leader's speech
Huang Meilan, Deputy General Manager of Infineon Group and General Manager of LED BU, expressed sincere welcome and gratitude to the gathering of distributor partners in Greater China in her speech. She pointed out that in the context of the integration with Osram Digital Lighting Systems Eurasia Business Unit, although we are in an environment full of unknowns and variables, Infineon is steadily moving forward with its solid foundation, welcoming every challenge and opportunity.
Infineon has the most comprehensive product line in the LED industry, which means that no matter how market demand changes, we can quickly respond and provide one-stop solutions; On the technical level, the rich patents accumulated by the company are not only a witness to our innovation strength, but also the confidence we have to continue leading the development of the industry; Meanwhile, an international perspective and resources can also assist dealer partners in expanding into broader markets. She emphasized that Infineon upholds an open and inclusive organizational culture, always placing customers and the market at the core, listening to every voice, and pursuing every progress. The company is committed to management upgrading, responding quickly to market demand through efficient team collaboration, and creating value for customers.
Infineon values its close relationship with every partner and firmly believes that through joint efforts, we can achieve common growth and greater achievements. Infineon will make unremitting efforts to become a leading and trustworthy sustainable development enterprise in the industry.
On site visits to experience strength
On the afternoon of July 10th, our dealer partners visited the headquarters of Infineon in Hangzhou and gained a detailed understanding of Infineon's development history, comprehensive lighting product portfolio, and advanced technological advantages.
On the morning of July 11th, our distributor partners visited the Infineon Tonglu production base. Advanced production equipment, perfect quality system, and rigorous quality management system demonstrate the strong production strength and technological level of Infineon.
Achievement recognition, moving towards a new high
The atmosphere of the dinner continued to heat up, ushering in an exciting moment of recognition. The reason why Infineon has achieved today's brilliant achievements cannot be separated from the hard work and unremitting efforts of every dealer partner.
Only those who strive are extraordinary, only those who work hard are outstanding, and only those who strive are brave. Infineon awards outstanding dealer partners nationwide and expresses gratitude for their outstanding contributions.